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If you have a good selling idea, your secretary ...
by Morris Hite

If you have a good selling idea, your secretary can write your ad for you.
- Morris Hite

It is not the purpose of the ad or commercial to make
the reader or listener say,
'My what a clever ad.' It is the purpose of advertising to make the reader say,
'I believe I'll buy one when I'm shopping tomorrow'.
- Morris Hite

Advertising is salesmanship mass produced.
No one would bother to use advertising if he could
talk to all his prospects face-to-face.
But he can't.
- Morris Hite

There is no such thing as national advertising.
All advertising is local and personal.
It's one man or woman reading one newspaper in the
kitchen or watching TV in the den.
- Morris Hite

 

If an ad campaign is built around a weak idea -
or as is so often the case,
no idea at all - I don't give a damn how good the execution is,
it's going to fail.
- Morris Hite

Advertising moves people toward goods;
merchandising moves goods toward people.
- Morris Hite

The ultimate test of a finished account executive is
his ability to write a sound marketing plan.
- Morris Hite

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- Jonathan Lockwood Huie

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Is advertising moral? It is part and parcel of the
American free enterprise system...
I challenge anybody to show any economic system that
has done as much for so many in so short a time.
- Morris Hite

It takes good clients to make a good advertising agency.
Regardless of how much talent an ad agency may have,
it is ineffective without good products and services to advertise.
- Morris Hite

The headline is the most important element of an ad.
It must offer a promise to the reader of a believable benefit.
And it must be phrased in a way to give it memory value.
- Morris Hite

Take time to play!
Ask for what you want.
Laugh.
Live loudly.
Be avid.
Learn a new thing.
Be Yourself!
- Mary Anne Radmacher

Feeling sorry for yourself, and your present condition,
is not only a waste of energy
but the worst habit you could possibly have.
- Dale Carnegie

How do you want to be remembered?
Live life full out - Begin today.
- Jonathan Lockwood Huie

Footprints in the sands of time...
Where have you been?
Where are you going?
Why are you going there?
- Jonathan Lockwood Huie

The greatest mistake you can make in life
is to be continually fearing you will make one.
- Elbert Hubbard

The way I see it, if you want the rainbow,
you gotta put up with the rain.
- Dolly Parton

Choose the World You See,
and See the World You Choose.
- Jonathan Lockwood Huie

Life is as easy or as hard as you think it is.
- Jonathan Lockwood Huie

Life is without meaning.
You bring the meaning to it.
The meaning of life is
whatever you ascribe it to be.
Being alive is the meaning.
- Joseph Campbell

Powerful Dreams Inspire Powerful Action.
When you can taste, smell, and touch your dreams,
you can enroll the world.
- Jonathan Lockwood Huie

You are Never Too Old to Give or Get Gold Stars.
Show Your Honest Appreciation - Today.
- Jonathan Lockwood Huie

Do you feel stuck?
Whether in a project, a job, a relationship,
or some other situation,
there is a time for perseverance,
and a time for letting go and moving on.
- Jonathan Lockwood Huie

To go against the dominant thinking of your friends,
of most of the people you see every day,
is perhaps the most difficult act of heroism you can perform.
- Theodore H. White

The true meaning of life is to plant trees,
under whose shade you do not expect to sit.
- Nelson Henderson

Faith is taking the first step,
even when you don't see the whole staircase.
- Martin Luther King, Jr.

You are never too old to set another goal
or to dream a new dream.
- C. S. Lewis

The cave you fear to enter holds the treasure you seek.
- Joseph Campbell

Life is what happens to you while you're busy making other plans.
- John Lennon

I believe that everything happens for a reason.
People change so that you can learn to let go,
things go wrong so that you appreciate them when they're right,
you believe lies so you eventually learn to trust no one but yourself,
and sometimes good things fall apart so better things can fall together.
- Marilyn Monroe

Change what you see,
by changing how you see.
- Jonathan Lockwood Huie

When dealing with people, remember you are
not dealing with creatures of logic,
but creatures of emotion.
- Dale Carnegie

Don't Take Anything Personally.
Nothing others do is because of you.
- Miguel Angel Ruiz (don Miguel Ruiz)

People will forget what you said,
people will forget what you did,
but people will never forget
how you made them feel.
- Maya Angelou

Holding on to anger is like grasping a hot coal
with the intent of throwing it at someone else;
you are the one who gets burned.
- The Buddha

Majority rule only works if you're also
considering individual rights,
because you can't have five wolves and one sheep
voting on what to have for dinner.
- Larry Flynt

You do not need anyone's permission to be your true self.
- Jonathan Lockwood Huie

You have enemies? Good.
That means you've stood up for something,
sometime in your life.
- Winston Churchill

May the world be kind to you,
and may your own thoughts be gentle upon yourself.
- Jonathan Lockwood Huie

Decide that you want it more than you are afraid of it.
- Bill Cosby

Stand Tall, Stand Proud.
Know that you are unique and magnificent.
You do not need the approval of others.
- Jonathan Lockwood Huie

Laugh when you can,
apologize when you should,
and let go of what you can't change.
Life's too short to be anything... but happy.
- Anonymous

Don't underestimate the value of Doing Nothing,
of just going along,
listening to all the things you can't hear,
and not bothering.
- A. A. Milne (Winnie-The-Pooh)

You will not be punished for your anger,
you will be punished by your anger.
- The Buddha

Mama always said life was like a box of chocolates.
You never know what you're gonna get.
- the movie Forrest Gump

Whatever you do, you need courage.
Whatever course you decide upon,
there is always someone to tell you
that you are wrong.
There are always difficulties arising
that tempt you to believe your critics are right.
- Ralph Waldo Emerson

If you aren't in the moment,
you are either looking forward to uncertainty,
or back to pain and regret.
- Jim Carrey

If you wait for opportunities to occur,
you will be one of the crowd.
- Edward de Bono

It ain't what you don't know that gets you into trouble.
It's what you know for sure that just ain't so.
- Mark Twain (attributed)

Nobody can bring you peace but yourself.
- Ralph Waldo Emerson

If you don't know where you're going,
any road will take you there.
- Lewis Carroll
(Alice in Wonderland)

As you awaken,
may your dreams greet you by name,
and may you answer, "Yes!"
- Mary Anne Radmacher

A true friend is someone who
thinks that you are a good egg
even though he knows that
you are slightly cracked.
- Bernard Meltzer

Whatever you do, do with kindness.
Whatever you say, say with kindness.
Wherever you go, radiate kindness.
- Jonathan Lockwood Huie

By letting it go it all gets done.
The world is won by those who let it go.
But when you try and try.
The world is beyond the winning.
- Lao Tzu

The question is not what you look at, but what you see.
- Henry David Thoreau

You can't stop the music, nobody can stop the music.
- Village People

Laugh, and the world laughs with you;
Weep, and you weep alone;
For the sad old earth must borrow its mirth,
But has trouble enough of its own.
- Ella Wheeler Wilcox

Do not blame the thistle that you see no beauty.
- Jonathan Lockwood Huie

It is the friends you can call up at 4 A.M. that matter.
- Marlene Dietrich

A well-developed sense of humor
is the pole that adds balance to your steps,
as you walk the tightrope of life.
- William Arthur Ward

A friend is someone who knows all about you,
and loves you just the same.
- Elbert Hubbard

Believe nothing, no matter where you read it,
or who said it, no matter if I have said it,
unless it agrees with your own reason
and your own common sense.
- The Buddha

Don't die with your music still inside you.
Listen to your intuitive inner voice
and find what passion stirs your soul.
- Wayne Dyer

You're only here for a short visit.
Don't hurry. Don't worry.
And be sure to smell the flowers along the way.
- Walter Hagen

"Hurry up" ranks right up there with "you need to"
as a destroyer of our humanity.
- Jonathan Lockwood Huie

Twenty years from now you will be more disappointed
by the things you didn't do than by the ones you did do.
So throw off the bowlines.
Sail away from the safe harbor.
Catch the trade winds in your sails.
Explore. Dream. Discover.
- widely misattributed to Mark Twain

Simply do your best, and you will avoid
self-judgment, self-abuse and regret.
- don Miguel Ruiz

It isn't what you have, or who you are, or where you are,
or what you are doing that makes you happy or unhappy.
It is what you think about.
- Dale Carnegie

You Create Your Own Reality.
- Anonymous

You don't have the power to make life "fair,"
but you do have the power to make life joyful.
- Jonathan Lockwood Huie

Man is least himself when he talks in his own person.
Give him a mask, and he will tell you the truth.
- Oscar Wilde


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May the world be kind to you,
and may your own thoughts be gentle upon yourself.
- Jonathan Lockwood Huie

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