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Edgar A. Shoaff Quotes and Sayings
Quotes by Edgar A. Shoaff

I hope you like these Edgar A. Shoaff quotes from my collection of quotes about life.

Advertising is the art of making whole lies out of half truths.
- Edgar A. Shoaff

Immortality - a fate worse than death.
- Edgar A. Shoaff

A skeptic is a person who would ask God for his ID card.
- Edgar A. Shoaff

If you talk to a man in a language he understands,
that goes to his head.
If you talk to him in his language,
that goes to his heart.
- Nelson Mandela

 

Great designers seldom make great advertising men,
because they get overcome by the beauty of the picture -
and forget that merchandise must be sold.
- James Randolph Adams

Advertising is the greatest art form of the 20th century.
- Marshall McLuhan

Advertising is legalized lying.
- H. G. Wells

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An advertising agency is 85 percent confusion and 15 percent commission.
- Fred Allen

It is advertising and the logic of consumerism that
governs the depiction of reality in the mass media.
- Christopher Lasch

The truth is that our way of celebrating the Christmas
season does spring from myriad cultures and sources,
from St.
Nicholas to Coca-Cola advertising campaigns.
- Richard Roeper

What you say in advertising is more important than how you say it.
- David Ogilvy

It takes more than capital to swing business.
You've got to have the A. I. D. degree to get by - Advertising, Initiative,
and Dynamics.
- Isaac Asimov

It is flagrantly dishonest for an advertising agent
to urge consumers to buy a product which he would not
allow his own wife to buy.
- David Ogilvy

I didn't think that a career in theater was very realistic
so I thought the only thing I could make money doing
and still be somewhat artistic was,
god help me, advertising.
- Liev Schreiber

Advertising is an environmental striptease for a world of abundance.
- Marshall McLuhan

In the arts, the critic is the only independent source of information.
The rest is advertising.
- Pauline Kael

Mass consumption, advertising, and mass art are a corporate Frankenstein;
while they reinforce the system,
they also undermine it.
- Ellen Willis

Many manufacturers secretly question whether advertising
really sells their product,
but are vaguely afraid that their competitors might
steal a march on them if they stopped.
- David Ogilvy

I can't say the advertising model is obsolete yet but
it doesn't make a lot of sense in the long range.
- Jay Chiat

I promised to have no partisan affiliation and no subsidy except advertising.
- Benjamin Henry Day

Advertising is fundamentally persuasion and persuasion
happens to be not a science,
but an art.
- William Bernbach

Advertising is what you do when you can't go see somebody.
That's all it is.
- Fairfax Cone

More traffic means more advertising dollars.
- Jeff Zucker

Advertising treats all products with the reverence
and the seriousness due to sacraments.
- Thomas Merton

Advertising is a racket, like the movies and the brokerage business.
You cannot be honest without admitting that its constructive
contribution to humanity is exactly minus zero.
- F. Scott Fitzgerald

I have learned that trying to guess what the boss or
the client wants is the most debilitating of all influences
in the creation of good advertising.
- Leo Burnett

Sales may lead to advertising as much as advertising leads to sales.
- Michael Schudson

Advertising is the modern substitute for argument;
its function is to make the worse appear the better.
- George Santayana

Yes, I sell people things they don't need.
I can't, however, sell them something they don't want.
Even with advertising.
Even if I were of a mind to.
- John O'Toole

Marriage is a good deal like a circus:
there is not as much in it as is represented in the advertising.
- Edgar Watson Howe

Television is more of a business.
You can't take as many risks, because there's so many channels now,
and the advertising's dropping.
- Dana Delany

Contrary to popular belief, Americans don't hate advertising.
- Roy H. Williams

There's so much truly putrid advertising out there it's embarrassing.
But not all advertising is bad.
Some of it is really quite mediocre.
- Jef I. Richards

As the mainstream media has become increasingly dependent
on advertising revenues for support,
it has become an anti-democratic force in society.
- Robert McChesney

The most important word in the vocabulary of advertising is TEST.
If you pretest your product with consumers,
and pretest your advertising, you will do well in the marketplace.
- David Ogilvy

There are always protests, whether you do something good or bad.
Even if you do something beneficial,
people say you do it because it's advertising.
- Giorgio Armani

Any seeming deception in a statement is costly,
not only in the expense of the advertising but in the
detrimental effect produced upon the customer,
who believes she has been misled.
- John Wanamaker

Advertising ought to work by telling you what it is you want to tell,
you should understand what you want us to do,
what you want us to think, where you want us to shop.
- Jay Chiat

The sole purpose of business is service.
The sole purpose of advertising is explaining the service which business renders.
- Leo Burnett

If your advertising goes unnoticed, everything else is academic.
- William Bernbach

The work of an advertising agency is warmly and immediately human.
It deals with human needs, wants, dreams and hopes.
Its 'product' cannot be turned out on an assembly line.
- Leo Burnett

It is pretty obvious that the debasement of the human
mind caused by a constant flow of fraudulent advertising is no trivial thing.
There is more than one way to conquer a country.
- Raymond Chandler

Half the money I spend on advertising is wasted;
the trouble is,
I don't know which half.
- John Wanamaker

The Internet and Yahoo are firmly established as 'must
buys' for brand advertising.
- Terry Semel

Much of the messy advertising you see on television
today is the product of committees.
Committees can criticize advertisements,
but they should never be allowed to create them.
- David Ogilvy

The time has come when advertising in some hands has
reached the status of a science.
- Claude C. Hopkins

I was in advertising for years.
That was cushy, you know? It's pretty cushy in a lot of ways,
but I hated it.
- Augusten Burroughs

You know why Madison Avenue advertising has never done
well in Harlem? We're the only ones who know what it
means to be Brand X. - Dick Gregory

If advertisers spent the same amount of money on improving
their products as they do on advertising then they
wouldn't have to advertise them.
- Will Rogers

Neoclassical economics insists that advertising cannot
force consumers to buy anything they don't already want to buy.
- Christopher Lasch

Language thus becomes monumental because of the mutations of advertising.
- Robert Smithson

Sanely applied advertising could remake the world.
- Stuart Chase

Advertising moves people toward goods;
merchandising moves goods toward people.
- Morris Hite

Advertising degrades the people it appeals to;
it deprives them of their will to choose.
- Carrie P. Snow

A magazine is simply a device to induce people to read advertising.
- James Collins

Just advertising departments with legs and high heels.
- Richard Avedon

As advertising blather becomes the nation's normal idiom,
language becomes printed noise.
- George Will

I do not regard advertising as entertainment or an art form,
but as a medium of information.
- David Ogilvy

Advertising reflects the mores of society,
but it does not influence them.
- David Ogilvy

Does advertising corrupt editors? Yes it does,
but fewer editors than you may suppose...
the vast majority of editors are incorruptible.
- David Ogilvy

I don't think there is enough educational programming,
but unfortunately, television is built around advertising
and those shows don't get the big ratings.
- Will McDonough

There is a great deal of advertising that is much better than the product.
When that happens, all that the good advertising will
do is put you out of business faster.
- Jerry Della Femina

Telling lies does not work in advertising.
- Stanislaw Lec

We have always said that advertising is just the icing on the cake.
It is not the cake.
- Meg Whitman

Advertising was fairly simple work, and I really just
wanted a job where I could sit and write every day
and not get fired for it like I had at other jobs,
but it was fun.
- John Hughes

It used to be that a fellow went on the police force
when everything else failed,
but today he goes in the advertising game.
- Kin Hubbard

Creativity is an advertising agency's most valuable asset,
because it is the rarest.
- Jef I. Richards

The very first law in advertising is to avoid the concrete
promise and cultivate the delightfully vague.
- Stuart Chase

If its not done ethically, advertising won't be trusted.
If consumers don't trust it, advertising is pointless.
- Jef I. Richards

Never stop testing, and your advertising will never stop improving.
- David Ogilvy

Advertising is the life of trade.
- Calvin Coolidge


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